SH 190 & Lavon Drive TIA

Development Opportunity Firewheel TIA

The City’s overall strategy for this Area is to complement Firewheel Town Center. A long term potential for the area would be the creation of a mixed-use transit-oriented development in support of a future light rail station on the Kansas City Southern line to Lake Lavon.  At the Lavon Drive intersection, there is an opportunity for neighborhood /community scale retail space (especially grocery), complementary to the adjacent Firewheel tenant mix, along with limited office space (primarily for local professionals). There is additional potential for somewhat higher-density residential product, likely in a mixed-use setting.

Key Assets

  • Firewheel Town Center lifestyle center
  • Extension of PGBT to I-30 completed
  • Stable nearby residential development
  • New development to the northeast (Sachse)

Population and Income

The SH190 & Lavon Drive Trade Area profile suggests a relatively established concentration of higher-income households, expected to grow at a steady, if modest rate over the next 10 years.


Market Potential

Market potential within the SH190 & Lavon Drive Targeted Investment Area suggests support for retail and office space ancillary to the Firewheel Town Center, as well as a mix of residential units, potentially as part of a vertical mixed-use environment.  This development opportunity will likely occur incrementally over the next 7 years.

Strategy

  • Support the efforts of Simon Property Group to market the Firewheel Town Center as a regional destination and gathering place in order to maintain and increase its competitive position in the greater Garland/DFW region.
  • Support the expansion of the Firewheel Town Center as a true mixed-use development, including higher-density residential development.
  • Advocate for this TIA as a future light rail station in the Mobility 2030 passenger rail extension along the KCS Rail Line, connecting Firewheel with Downtown Garland, Sachse and Wylie.
  • Ensure that the PGBT extension east of Lavon Drive maximizes an opportunity for quality regional office and mixed-use development.
  • Consider the use of financial incentives to support the adaptive reuse of older commercial buildings and new construction of higher-density mixed-use development south of the PGBT.
  • Initiate a long-term strategy to convert floodplain along the PGBT into developable tracts for new uses.

Success Stories